Vodafone Strategy Analysis

Vodafone Strategy Analysis Jump to: Vodafone Business Strategy | Internal and External Analysis | Strategy Evaluation | Strategy Implementation | Conclusion 1.0 INTRODUCTION This report presents an in-depth business; strategic analysis of Vodafone Group Plc. The report provides a comprehensive insight into the company, including strategy formulation, strategy planning, strategy evaluation and selection as well as strategy implementation. This will involve in investigating the organizations external environment, to identify Opportunities and threats it might face, and its strategic capacity, capabilities to isolate key strengths and weakness as well as indentify the significant of significant of the stakeholder analysis and environment and organizational audit OVERVIEW OF THE COMPANY A Multi-National Company named Vodafone is one the leading companies in Telecommunication Industry. Vodafone PLC Vodafone is a leading global player in mobile telecommunications. It operates in over 26 countries worldwide. Vodafone has grown rapidly since it was originally formed in 1984. It has responsibilities to its 60,000 staff and 151 million customers and shareholders. Vodafone offers a wide range Products/Services, such as Voice Services Social Products Messaging Services Vodafone live Vodafone live! With 3G USB modems Vodafone Mobile Connect Data Cards Roaming Services Other Business Services Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Then known as Racal Telecom Limited, approximately 20% of the companys capital was offered to the public in October 1988. Task 01: Strategy Formulation 1.1 Business Strategy Johnson and Scholars defined business Strategy as follows Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization through its configuration of resources within a challenging environment, to meet the needs of markets and to fulfill stakeholder expectations. Business strategy is the foundation and core competition of successful business. But there are different types of business strategy. The best business strategies must steer a course between the inevitable internal pressure for business continuity and the demands of a rapidly changing world 1.1.1 Vodafones Business Strategy Vodafones current business strategy is to grow through geographic expansion, acquisition of new customers, retention of existing customers and increasing usage through innovations in technology.This is proving a very successful strategy, as is evident from Vodafones UK success. Vodafone opened the UKs first cellular network on 1 January 1985. It has been the market leader since 1986; its UK networks carry over 100 million calls each week. Vodafone currently has the largest share of the UK cellular market. Vodafone business strategy and their sustainability strategy are inseparable. Meeting societys needs creates enormous opportunities to grow business. Vodafone aim to identify and focus on the areas where their interventions can address sustainability challenges most effectively at the same time as offering an attractive commercial return for their shareholders. Expanding Vodafone business strategy in emerging markets such as Africa and India is extending access to communications and the social and economic benefits this brings. Vodafone can also make an import ant contribution to development and to environmental sustainability by enabling a low-carbon society through bespoke products and services that meet specific needs in local markets. 1.2 Stake Holder Analysis Stakeholder Analysis is the technique used to identify the key people who have to be won over. On other words it analyse key stakeholders, an assessment of their interests and the ways in which these interests affect the project and its viability. 1.2.1 Videophone s Stake Holders are as follows 1.2.2 Significant of Stakeholder Holder Analysis The extent to which stakeholders affect the activities of an organisation depends on the relationship between the stakeholder and the organisation. Mendelows matrix provides a way of mapping stakeholders based on the power to affect the organization and their interest in doing so. It identifies the responses which management needs to make to the stakeholders in the different quadrants. Stakeholder Holder Analysis is very important to any organization. Significant of Stakeholder Holder Analysis of Vodafone PLC. Vodafone PLC can use the opinions of the most powerful stakeholders to shape companies projects at an early stage. Not only does this make it more likely that they will support to organization, their input can also improve the quality of Vodafone future. Gaining support from powerful stakeholders can help Vodafone PLC to win more resources. This makes it more likely that your projects will be successful. By communicating with stakeholders early and often, company can ensure that they know what company is doing and fully understand the benefits of companys project .this means they can support companies actively when necessary. Vodafone PLC can anticipate what peoples reaction to companies future project may be, and build into companies plan the actions that will win peoples support Draws out the interests of stakeholders in relation to the problems which the Vodafones future plans which seeking to address. Vodafone cans identifies conflicts of interest and potential conflict Helps provide an overall picture Helps identify relationships between different stakeholders helps possible coalition. 1.3 Environment and Organizational Audit 1.3.1 Environmental Audits Environmental audits are intended to quantify environmental performance and environmental position. In this way they perform an analogous (similar) function to financial audits. An environmental audit report ideally contains a statement of environmental performance and environmental position, and may also aim to define what needs to be done to sustain or improve on indicators of such performance and position. 1.3.1.1 Environment Audit of Vodafone Vodafone s an environmental audit report ideally contains a statement of environmental performance and environmental position, and may also aim to define what needs to be done to sustain or improve on indicators of such performance and position. It includes Environment Policy Vodafone. Such as Improving energy efficiency Reducing waste Increasing reuse and recycling Environmental audit report includes how Vodafone plc committed to reducing the energy and natural resources they use, and the amount of waste they create. As well as a clear moral obligation, there is a sound business case for good environmental management. It can help them to reduce costs and meet the expectations of our customers and employees. Many of their larger customers now include environmental performance as criteria in their procurement process Energy and waste reduction targets are included in the personal development plans for relevant employees. Vodafones standards encourage suppliers to improve their environmental performance. 1.3.2 An Organizational Audit An Organizational Audit is a procedure for examining the practices, procedures, programs, and policies of an Organization. The growing challenge of Organization Design is learning how to adjust strategies and internal operations to the rapidly changing business environment.Through The Organizational Audi program it help Vodafone PLC to change the very nature of how it operates by aligning internal structures, processes, and systems to strategy, while adjusting to the demands of the external environment The length of The Organizational Audit is based on the size and complexity of the organization. It can be completed in a single intervention or spaced over a period of several weeks or months. The Organizational Audi format will be tailored to fit the needs of the organization. 1.4 Strategic Positioning Techniques Strategic positioning is the positioning of an organization (unit) in the future, while taking into account the changing environment, plus the systematic realization of that positioning. The strategic positioning of Vodafone PLC includes the devising of the desired future position of the organization on the basis of present and foreseeable developments, and the making of plans to realize that positioning. The strategic positioning method is derived from the business world. The method is aimed at ensuring the continuity of the organization. The strategy determines the contents and the character of the organizations activities. Terms, such as survival, legitimacy, market positioning, relationship with environment and choice for a certain work area, come up in this context. When developing strategic positioning for Vodafone PLC we have to raise Various questions As follows: How does the Vodafone PLC future look like? How could the Vodafone PLC be roughly positioned in the future? How are things in the Vodafone PLC at present? How can opportunities be seized and how can threats be met? How can this be put into practice in a systematic way? Task 02: Strategic Planning 2.1 Strategic Planning Strategic planning is an organizations process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatics, Social, Technological, Economic and Legal) .Therefore before preparing strategic plan we have to understand external and internal factors affecting the Vodafone PLC as follows. 2.1.1 PEST Analysis for Vodafone (P)OLITICAL: Political factors involved the tax policy, labor law, environmental law, trade restrictions, tariff, and political stability. Due to the customer relationships that the company value most, Vodafone is willing to shift their approach away from unit pricing and unit based tariffs to propositions that deliver much more value to customers in return for greater commitment, incremental penetration of the account or more balanced commercial costs. (E)CONOMIC: Economic factors include the economic growth, interest rates, exchange rates and the inflation rate. The pricing factors the company usually do is giving the consumers a right and justly cost so that, everybody can avail or purchase their product in a broad sense. (S)OCIAL: social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. The need for an equipment that can be a good device for every age range is available, since everybody are fully oriented in the use of the mobile technologies. (T)ECHNOLOGICAL: technological factors include ecological and environmental aspects, like RD (Research and Development) activity, automation, technology incentives and the rate of technological change. The technology is the thing that Vodafone is very proud of. The technological advancement enables the company to make a customer relationships stronger because of their customers trust that  built over the years. 2.1.2 SWOT Analysis for Vodafone PLC (S)TRENGTHS: The Companys strengths can be the reputation of the business in the local market because of the product in long run. The companys strengths are the strong bond of the company towards the customer and valuing them most as they craft another product. Another strength that can be depicted is the technology that is their greatest asset above the competitors. (W)EAKNESSES: The result of the weaknesses can be shortage of materials needed or more expensive purchase of materials in the target country. Meeting the customers demand is sometimes hard to cope. Every company must admit that reaching the customers taste and preferences are really hard to achieve. But these weaknesses will serve as a challenge in the company and they must prepare actions in answering these needs. (O)PPORTUNITIES: The opportunities can be a well established position when the business successfully landed in the foreign market. On growth opportunities, the three target areas are Mobile data, Enterprise and Broadband (T)HREATS: The threats can be large competitors that are waiting for the business that were undiscovered before conducting the study. This possibility is not that new. The Vodafone is not the only company that serving a kind of delicacy. SWOT Analysis for Vodafone PLC Dominance in Cellular Market Declining Market Share in Japanese Market Wide Geographical Presence Limited Exposure to Emerging Markets Expanding Geographic Presence Emergence of Low-Cost Brands Growth through 3G Market Saturation in Europe 2.1.3 STRATEGIC OPTION DEVELOPMENT Porters Generic Competitive Strategy Vodafone PLC has also been able to use Porters generic strategies to position itself in the marketplace.   This is a direct result of SWOT analysis. This framework also helps in deciding whether the organization is a cost leader, differentiator or a focus player accordingly, a company positions itself by leveraging its strengths. Porters three generic strategies are discussed in more detail in the following section. Cost leadership The companies that attempt to become the lowest-cost producers in an industry can be referred to as those following a cost leadership strategy. The company with the lowest costs would earn the highest profits in the event when the competing products are essentially undifferentiated, and selling at a standard market price. Differentiation When a company differentiates its products, it is often able to charge a premium price for its products or services in the market. Some general examples of differentiation include better service levels to customers, better product performance etc. in comparison with the existing competitors. Porter (1980) has argued that for a company employing a differentiation strategy, there would be extra costs that the company would have to incur. Focus Organisations can make use of the focus strategy by focusing on a specific niche in the market and offering specialised products for that niche. This is why the focus strategy is also sometimes referred to as the niche strategy (Lynch, 2003). Stuck in the middle According to Porter (1980), a companys failure to make a choice between cost leadership and differentiation essentially implies that the company is stuck in the middle. There is no competitive advantage for a company that is stuck in the middle and the result is often poor financial performance (Porter, 1980). Vodafone Generic Competitive Strategy is Low cost Competency Uniqueness Competency Border Target Narrow Target 2.1.4 STRATEGIC OPTIONS Vodafone PLC also aspires to uphold a high level of growth .Vodafones strategy up to date has been the key factor in its huge success and can carry on applying all of these strategies for the foreseeable future. Vodafones few strategic options are as follows 1. Merge between Vodafone and 3 Mobile Vodafone PLC and 3 mobile has proposed merger of the two companies. Both companies confirmed that, in the event of the merger proceeding as planned, all new and existing contract customers of Vodafone and 3 will be able to enjoy the same great value offered on all existing Vodafone and 3 mobile voice and data plans for the next 2 years. 2. Vodafone is considering a buyout of T-Mobile Vodafone is considering a buyout of T-Mobile Currently, O2 has the largest share of the UK market, but Vodafones 25% combined with T-Mobiles 15% would give the company two out of every five UK mobile customers. 3. Focusing for Diversification -Vodafone entering into Electronic equipment Market Diversification is the name given to the growth strategy where a business markets new products in new markets. This is an inherently more risk strategy because the business is moving into markets in which it has little or no experience. Vodafone PLC can enter into electronic equipment market by using diversification strategy. Vodafone can produce Vodafone Television, Vodafone Microwaves, Vodafone Washing machine etc. Vodafone diversification production Task 03: Strategy Evaluation and Selection 3.1 Evaluations of Options The evaluation of strategic options is an important part of the strategy process, whether largely incremental and implicit or an explicit stage within a formal planning system. The Evaluation of Business Strategy we can Use SAF module .In corporate strategy, Johnson, Scholars and Whittington present a model in which strategic options are evaluated against three key success criteria. Suitability (would it work?) Feasibility (can it be made to work?) Acceptability (will they work it?) For evaluating purpose, I have selected only few strategic options. Strategic Option 01 Focusing for Diversification -Vodafone entering into Electronic equipment Market Strategic Option 02 Merge between Vodafone and 3 Mobile 3.2 Evaluations of selected Options Suitability Option 01 Option 02 Does the strategy address the circumstances In which the organisation is operating? Yes Yes Is the strategy viable? Yes Yes Does the strategy exploit core competences? Yes Yes Does the strategy address the external environment? Yes Yes Is the strategy viable and achievable given conditions within environment? Yes Yes Does the strategy build upon or exploit the strategic capabilities of the organisation? Yes Yes Does the strategy fit with the current Yes Yes corporate culture of the organisation? Does the strategy create/maintain Competitive advantage? Yes Yes Acceptability Share holders Does the strategy provide adequate financial Yes Yes retunes? Does the strategy lead to unacceptable risk? No Yes Will there be issues at social responsibility? No Yes Management Will the Management support the strategy Yes Yes Will they leave they leave the organization No Yes Staff Will there be strike or turnover due to No Yes Implementing new strategy? Will they support to the implementing Yes Yes the Strategy? Does the strategy have impact over there salary? Yes Yes Does the strategy have impact over job security? No Yes Customers Will They use our new services? Yes Yes Will it satisfy there needs? Yes Yes Will it answer their complaints? Yes Yes Supplies Will the suppliers support to the strategy? Yes Yes Will the change there product, Process and location Yes Yes To support our strategy? Do we can make guarantee on financial security ? Yes Yes after implementing new strategy? National Government Will be misfit with the law? No No Will theses violating policy of the government? No No Will government provide support for us? Yes Yes Pressure Group Will it be damaging Outcry? Yes Yes Does it go far enough to satisfy three complaints? No No Feasibility Does the organisation have the resources and capabilities to deliver the strategy? Yes Yes Does Vodafone has previous experience in Yes Yes Similar Strategy? 3.2 Strategic Decision and Recommendation Strategy When evaluating selected strategic options ,option 01 would be most favourable option over option 2. Vodafone entering into Electronic equipment Market Vodafone PLC can enter into electronic equipment market by using diversification strategy. Vodafone can produce Vodafone Television ,Vodafone Microwaves ,Vodafone Washing machine etcà ¢Ã¢â€š ¬Ã‚ ¦ Diversification is the name given to the growth strategy where a business markets new products in new markets. This is an inherently more risk strategy because the business is moving into markets in which it has little or no experience. Option 1 would fit to addresses the challenges of the external environment, is based upon or enhances the resources and capabilities of the organisation, builds or exploits synergies and is consistent with its corporate culture. This strategy complies with consideration of the anticipated rewards relative to the goals of the organisation. In addition, expectations of its key stakeholder groups. Anticipated rewards of option 1 will achieve possible returns relative to the risks incurred. Task 04: Strategy Implementation 4.1 Comparison of Role and Responsibility of Strategy Implementation Implementing Strategy gives a broad view of implementation and a thorough understanding of each piece of the implementation process. when implementing strategy will learn how to properly align corporate structure with corporate strategies and how to integrate strategy formulation and implementation by focusing on core areas. Strategy implementation skills are not easily mastered, unfortunately. In fact, virtually all managers find implementation the most difficult aspect of their jobs more difficult than strategic analysis or strategy formulation. When Implementing Strategy Someone needs to sign up as responsible for the action plan. Someone must say, yes, Ill do it. Youve got to identify that one person who will be carrying the ball. This is an absolute necessity for monitoring the plan. we must know whom to ask how is it going? And youve got to know whom to offer help to if, for whatever reason, the strategy isnt being accomplished. The manager responsible for the action plan is the same person responsible for the strategy the action plan is intended to implement. He signed up for that responsibility way back at strategy sessions. Selected Organization Marks Spencer (MS) M S is a major British retailer, with over 895 stores in more than 40 territories around the world, over 600 domestic and 295 international.. Virgin Trains: Virgin Trains is a train operating company in the United Kingdom. Although it is branded as part of the Virgin Group, the groups share in the company is only 51%, with the remaining 49% held by Stagecoach Group 4.2 Comparison of role and responsibilities in Strategy Implementation process. Even in the same industry the organisations practices different types of strategies to get competitive advantage over the industry and to become a market leader. In the strategy implementation process managers liable to carry out strategy implementation process as required. It should be lined with pre set standards. When comparing strategies of Virgin Train and Mark Spence they have their own strategies. The Virgin Train operates in the transport industry and where top management must make sure that strategy is comply with pre set objectives and it is going on in the right way. They need to always check whether there is any deviation from action plan. Resource allocation should be done throughout the implementation process as appropriate. Where top management need to concern about their major competitors while the strategy implementation process. In the Mark Spencer they are operating in the retail industry. Asda, Tesco, Morison, Sainsbury are their major competitors in the market. So that in the strategy implementation process Mark Spencer need to aware of their competitors strategies as well. Even organisations practices different types of strategies to get competitive advantages main roles and responsibilities are very common for every organisation. Common steps need to be fallowed in the strategy implementation process. Comply with action plan, resources allocation, identify deviation from objectives, monitoring and take control action, etc. Are can be seen in the every strategy implementation. In this process responsibilities have been allocated to relevant personnel and their responsibility is to act according to the action plan. 4.2 Resource Requirement of Implementing Selected Strategy When implementing strategy, Vodafone has to allocate resources in a logical order. . Those resources include financial, facilities and equipment, people and information. Vodafone PLC need to quantify the specific resources required to complete each of those action steps. Resources and capabilities of any firms can be measured through identifying its tangible and intangible resources and capabilities within. It ranges from financial, physical, technological and organizational; while intangible can be human, innovation and reputation assets Human Resource Normally most managers focus primarily on the financial resource. The resource which turns up scarce more often than any other is the human resource. Most often companies just plain run out of time or talent or time of their most talented people. No of employment must be decided by Line managers and floor Managers of the Vodafone PLC Financial Resources: Budget for Vodafone entering into Electronic equipment Market 4.3 Proposal for Vodafone Entering into Electronic Equipment Market This proposal is prepare to evaluate whether this strategy is success or not. After indentify external and internal factors affecting, Vodafone PLC has to decide whether all the selected strategy is financially viable and ability of meeting the selected target as well as it within the budget and time frame. 4.3.1 Target for Vodafone entering into Electronic equipment Market Introduce new product to existing customers and new customers by 10% within next six month [April 2011-September 2011] Improve frequency of purchase of Vodafone entering into Electronic equipment by 10% within each year. Re-position using the marketing mix. Increase Impulse segment by 25% within 12 month. 5.0 Conclusion Recommendation In a nut shell, the report examined Vodafone entering into Electronic Equipment Market. The report provided comprehensive insight into the company, including strategy formulation, strategy planning, strategy evaluation and selection as well as strategy implementation. This will involve in investigating the organizations external environment, to identify Opportunities and threats it might face, and its strategic capacity, capabilities to isolate key strengths and weakness as well as indentify the significant of significant of the stakeholder analysis and environment and organizational audit Business strategy plan is based on various business analysis techniques including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), PEST analysis (Political, Economic, Social, and Technological), Marketing plan is based on SOSTAC framework. All activities integrated to achieve pre-established strategic objectives. External and internal forces have been evaluated by using SWOT analysis and PEST analysis model. Vodafone PLC could use its strong brand position. As financial aspect concerns NPV is positive, therefore based on financial points this strategy for into Electronic Equipment Market. The strategy is viable. But we need to take into account of non financial factors as well. Vodafone has to develop strong Marketing strategy when into Electronic Equipment Market .finally all These performances must be in line with bonus scheme to motivate employee 6.0 References Annual Report 2009. Vodafone. http://www.vodafone.com/static/annual_report09/downloads/VF_Annual_Report_2009.pdf. Retrieved 2009-10-31.   Who we are. Vodafone Group Plc. http://www.vodafone.com/start/about_vodafone/who_we_are.html. Retrieved 23 August 2010.   Our global footprint. Vodafone Group Plc. http://www.vodafone.com/start/about_vodafone/where_we_are.html. Retrieved 23 August 2010.   FTSE All-Share Index Ranking. stockchallenge.co.uk. http://www.stockchallenge.co.uk/ftse.php. Retrieved 2010-08-12.   David, F Strategic Management, Columbus:Merrill Publishing Company, 1989 Lamb, Robert, Boyden Competitive strategic management, Englewood Cliffs, NJ: Prentice-Hall, 1984 Johnson, G, Scholes, K, Whittington, R Exploring Corporate Strategy, 8th Edition, FT Prentice Hall, Essex, 2008, ISBN 978-0-273-71192-6 Chandler, Alfred Strategy and Structure: Chapters in the history of industrial enterprise, Doubleday, New York, 1962. Ansoff, Igor Corporate Strategy McGraw Hill, New York, 1965. Drucker, Peter The Practice of Management, Harper and Row, New York, 1954. Chaffee, E. Three models of strategy, Academy of Management Review, vol 10, no. 1, 1985. Buzzell, R. and Gale, B. The PIMS Principles: Linking Strategy to Performance, Free Press, New York, 1987. chumacher, E.F. Small is Beautiful: a Study of Economics as if People Mattered, ISBN 0-06-131778-0 (also ISBN 0-88179-169-5) Krause, Reinhardt (1999-06-08). Vodafones Quest Begins With AirTouch Alliance. Investors Business Daily. http://investors.com/IBDArchives/ArtShow.asp?atn=324329775205550sy=kw=ps=440ac=WBM. Mannesmann rejects Vodafone bid. BBC News Online (BBC). 1999-11-14. http://news.bbc.co.uk/1/hi/business/the_company_file/519813.stm. Retrieved 2007-04-06.   Vodafone seals Mannesmann merger. BBC News Online (BBC). 2000-02-03. http://news.bbc.co.uk/1/hi/business/630166.stm. Retrieved 2007-04-06.  

Homeostatic Imbalances. Hypertension and Diabetes Essay

Hypertension is a common health problem especially among people over age of 60 years. This disease is diagnostic when a patient blood pressure is more than 140 to 159 over 90 to 99. Blood pressure refers to the pressure that blood applies to the inner walls of the Diabetes is an endocrine system disorder that occurs when the body is unable to control or balance the amount of sugar in blood and within bodily tissues. You know that the human body is like a machine, with organ systems that are specialized in certain functions, and interact with each other to allow all vital functions to happen. For the body to stay healthy, it is essential that its internal environment is stable and balanced despite the different changes that can occur inside or outside of the system. The natural and dynamic property of the body to maintain these conditions within certain normal levels is called homeostasis. When this property of balance is disturbed a disease may happen. I would like to explain to you what occurs in your specific case. The normal levels of sugar in blood are between 70 and 110 milligrams of glucose per 100 milliliters of blood , when the levels of glucose begin to fall because the person is working out or have been long time without eating the receptors in the body send a message to the hypothalamus which sends a message to the pancreas, which is the major organ of the endocrine system, so it secretes the hormone glucagon that stimulate the cells to release glucose which control the high levels of sugar in blood. On others hands, when the levers of sugar in blood begin to increase the pancreas releases insulin which stimulate cells to eliminate glucose from the blood. These two responses of the organism to internal changes are part of negative feedback system that allows the body to return to a normal state. In your specific case the feedback system is not able to maintain the homeostatic balance because your body does not produce enough or overproduces the hormone insulin and sometimes glucagon; in addition, the receptor sites within target cells could cause the body to become insensitive to these chemicals. Finally, the malfunction of homeostasis is the cause of the type of diabetes that you are suffering from. But don’t be scared because you are very young and strong. It is important that you know and understand everything about your disease in order to be educated and get your diabetes under control. arteries. When this pressure is over the limits, it is very dangerous and can increase the risk of heart failure, heart attack, stroke,  and kidney failure. For that reasons I would like that you understand what the reason of your problem is. When the heart beats too hard and fast, the levels of blood pressure increase. In normal conditions our body has a complex system of regulation that allows the levels of pressure back to the normal ranks. This system which is known as negative feedback is responsible for achieving balance in our bodies even if external or internal changes occur. When any internal or external factor makes the blood pressure rise, we have specialized cells located in the walls of some blood vessels that are able to detect the problem and send nerve impulses to the brain which sends nerves impulses to the heart and blood vessel that receive the information. As a result, the heart rate decrease, the blood vessels dilate, and the blood pressure goes down. Finally, the body goes back to the balance condition that is called homeostasis. In your case this natural process does not occur and for that reason you are suffering from hypertension.

The Host Chapter 1: Remembered

I knew it would begin with the end, and the end would look like death to these eyes. I had been warned. Not these eyes. My eyes. Mine. This was me now. The language I had found myself using was odd, but it made sense. Choppy, boxy, blind, and linear. Impossibly crippled in comparision to many I'd used, yet still it managed to find fluidity and expression. Sometimes beauty. My language now. My native tounge. With the truest instinct of my kind, I'd bound myself securely into the body's center of thought, twined myself inescapably into its every breath and reflex until it was no longer a seperate entity. It was me. Not the body, mybody. I felt the sedation wearing off and lucidity taking its place. I braced myself for the onslaught of the first memory, which would really be the last memory ?C the last moments this body had experienced, the memory of the end. I had been warned thorougly of what would happen now. These human emotions would be stronger, more vital than the feelings of any other species I had been. I tried to prepare myself. The memory came. And, as I'd been warned, it was not something that could ever be prepared for. It seared with sharp color and ringing sound. Cold on her skin, pain gripping her limbs, burning them. The taste was fiercely metallic in her mouth. And there was the new sense, the fifth sense I'd never had, that took the particles from the air and transformed them into strange messages and pleasaures and warnings in her brain ?C scents. They were distracting, confusing to me, but not to her memory. The memory had no time for the novelties of smell. The memory was only fear. Fear locked her in a vise, goading the blunt, clumsy limbd forward but hampering them at the same time. To flee, to run ?C it was all she could do. I've failed. The memory that was not mine was so frighteningly strong and clear that it sliced through my control ?C overwhelmed the detachment, the knowledge that this was just a memory and not me. Sucked into the hell that was the last minute of her life, I was she, and we were running. It's so dark. I can't see. I can't see the floor. I can't see my hands streched out in front of me. I run blind and try to hear the pursuit I can feel behind me, but the pulse is so loud behind my ears it drowns everything else out. It's cold. It shouldn't matter now, but it hurts. I'm so cold. The air in her nose was uncomfortable. Bad. A bad smell. For one second, that discomfort pulled me free of the memory. But it was only a second, and then I was dragged in again, and my eyes filled with horrified tears. I'm lost, we're lost. It's over. They're right behind me now, loud and close. There are so many footsteps! I am alone. I've failed. The Seekers are calling. The sound of their voices twists my stomach. I'm going to be sick. â€Å"It's fine, it's fine,† one lies, trying to calm me, to slow me. Her voice is disturbed by the effort of her breathing. â€Å"Be careful!† another shouts in warning. â€Å"Don't hurt yourself,† one of them pleads. A deep voice, full of concern. Concern! Heat shot trough my veins, and a violent hatred nearly choked me. I had never felt such an emotion as this in all my lives. For another second, my revulision pulled me away from the memory. A high, shrill keening pierced my ears and pulsed in my head. The sound scraped through my airways. There was a weak pain in my throat. Screaming, my body explained. You're screaming. I froze in shock, and the sound broke off abruptly. This was not a memory. My body ?C she was thinking! Speakingto me! But the memory was stronger, in that moment, than my astonishment. â€Å"Please,† they cry. â€Å"There is danger ahead.† The danger is behind! I scream back in my mind. But I see what they mean. A feeble stream of light, coming from who knows where, shines on the end of the hall. It is not the flat wall or the locked door, the dead end I feared and expected. It is a black hole. An elevator shaft. Abandoned, empty, and condemned, like this building. Once a hiding place, now a tomb. A surge of relief floods through me as I raced forward. There is a way. No way to survive, but perhaps a way to win. No, no, no! This thought was all mine, and I fought to pull myself away from her, but we wer together. And we sprinted from the edge of death. â€Å"Please!† The shouts are more desperate. I feel like laughing when I know that I am fast enough. I imagine their hands clutching for me just inches behind my back. But I am as fast as I need to be. I don't even pause at the end of the floor. The hole rises up to meet me midstride. The emptiness swallows me. My legs flail, useless. My hands grip the air, claw through it, searching for anything solid. Cold blows past me like tornado winds. I hear the thud before I feel it†¦ The air is gone†¦ And then pain is everywhere†¦ Pain is everything. Make it stop. Not high enough, I whisper to myself through the pain. When will the pain end? When†¦? The blackness swallowed up the agony, and I was weak with gratitude that the memory had come to this most final of conclusions. The blackness took all, and I was free. I took a breath to steady myself, as was this body's habit. My body. But then the color rushed back, the memory reared up and engulfed me again. No! I panicked, fearing the cold and the pain and the very fear itself. But this was not the same memory. This was a memory within a memory ?C a final memory, like a last gasp of air ?C yet, somehow, even stronger than the first. The blackness took all but this: a face. The face was as alien to me as the faceless serpentine tentacles of my last host body would be to this new body. I'd seen this kind of face in the images I had been given to prepare for this world. It was hard to tell them apart, to see the tiny variations in color and shape that was the only markers of the individual. So much the same, all of them. Noses centered in the middle of the sphere, eyes above and mouths below, ears around the sides. A collection of senses, all but touch, concentrated in one place. Skin over bones, hair growing on the crown and in strange furry lines above the eyes. Some had more fur lower down on the jaw: those were always males. The colors ranged through the brown scale from pale cream to a deep almost-black. Aside from that, how to know one from the other? This face I would of known among millions. This face was a hard rectangle, the shape of the bones strong under the skin. In color it was light golden brown. The hair was just a few shades darker than the skin, except where flaxen streaks lightened it, and it covered only the head and the odd fur stripes above the eyes. The circular irises in the white eyeballs were darker than the hair but, like the hair, flecked with light. There were small lines around the eyes, and her memories told me the lines was from smiling and squinting into sunlight. I knew nothing of what passed for beauty among these strangers, and yet I knew that this face was beautiful. I wanted to keep looking at it. As soon as I realized this, it disappeared. Mine, spoke the alien thought that should not have existed. Again, I was frozen, stunned. There should have been no one here but me. And yet this thought was so strong and so aware! Impossible. How was she still here? This was me now. Mine, I rebuked her, the power and authority that belonged to me alone flowing through the word. Everything is mine. So why am I talking back to her? I wondered as the voices interuppted my thoughts.

Life And Death Of John Fitzgerald Kennedy Essay - 1413 Words

Life to Death of John Fitzgerald Kennedy Hailee Barnwell Central High School Abstract John F. Kennedy lived a very hard, but famous life. In his life he batted many deaths and illnesses. He was in the navy, in congress, the Senate of the United States, and the 35th President. Even though most people think Mr. Kennedy lived a very easy and flowing life, they are all wrong. He struggled through life, but never let its show through to many people. While he struggled through all of his illnesses and witnessed so many dying he still made everyone think his life was perfect. You will soon find out everything was not so great for Mr. Kennedy. Life to Death of John Fitzgerald Kennedy Early Life Mr. Kennedy was born into a family that was rich and famous, and he had eight siblings. His family was on the fortunate side with his family being on the top of everything. He went through an elite private school, and through the Great Depression Mr. Kennedy’s family did not struggle because of their money. Mr. Kennedy only remembers reading about the Great Depression in many different books at Harvard (Department, 2013) Sicknesses Everyone thinks his life was great, but the ugly side of his life was because of his chronic bouts of illness. He experienced Addison’s disease, Osteoporosis, a bad back, which led to him taking constant pain relievers and steroids, progressive anemia, and also low blood pressure (Kelly, 2013). Addison ’s Disease is where Mr. Kennedy’sShow MoreRelatedJohn Fitzgerald Kennedy And His Life1165 Words   |  5 PagesWhat did John Fitzgerald Kennedy explore, encounter, and exchange during his life. President John Fitzgerald  Kennedy went through a lot throughout his life. He was a mayor a Senate  and even president! On top of that he was in the military supporting our country. Let s  take a look at what he has explored. Explore, well John Fitzgerald Kennedy explored  a lot of things here are some examples of what he explored. He served in the military during WW2. He  explored  the ocean on his boat with his crewRead MoreProfiles in Courage by John Fitzgerald Kennedy Essay1248 Words   |  5 Pagesabout twelve thirty in the afternoon. John Fitzgerald Kennedy was shot while riding on his motorcade through Dealey Plaza downtown Dallas. It was a really bad day for Americans. John Fitzgerald Kennedy was born in Brookline Massachusetts on May twenty ninth nineteen seventeen. The Fitzgerald and the Kennedy families were prominent Irish Catholic families that lived in Boston. John Fitzgerald Kennedy’s maternal grandfather was John E. Fitzgerald his nickname was â€Å"Honey Fitz† andRead MoreJohn F. Kennedy Essay1302 Words   |  6 Pagesof America, John Fitzgerald Kennedy remains the youngest man ever elected to the office of Chief Executive, and the youngest man to die while still fulfilling his duties. 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Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreJfk Assassination Research Paper1102 Words   |  5 PagesRaven Wing April 3, 2013 JFK Assassination On November 29, 1963, our 35th President of the United States, John Fitzgerald Kennedy was assassinated in Dallas, Texas. A young and vigorous leader who was a victim of the fourth Presidential assassination in the history of a country. This assassination was known as a world tragedy, and a great lost to our nation. Many conspiracies were formed while the investigation of his assassination